Trifari1910 to present... The company was known for its elegant designs and high-quality jewelry. Gustavo Trifari and his uncle founded the company in 1910 in New York City. After Leo Krussman and Carl Fishel joined the firm, the name of the company became Trifari, Krussman and Fishel. They were known as the "Rhinestone Kings." The Trifari family was involved in the business until 1975, when it was bought by Hallmark. In 2000, after several other changes in ownership, Trifari was sold to Liz Claiborne.
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